India’s Largest Jewellery Brand – GRT In Singapore: Unveil GRT Live Video Shopping, first of its kind in industry

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(L to R) Mr. C.S. Balaji (Vice President of Marketing) facilitating the Press Conference, Mr. R. Vijaya Raghavan (Chief Executive Officer), Mr. G.R. Radhakrishnan (Managing Director), and D. Balasubramaniam (Head of Sales).

SINGAPORE, 4th July, 2016: GRT Jewellers (GRT), India’s renowned jeweller celebrates its 50th anniversary by launching its second international showroom in Singapore, unveiling its spanking new 4,800 sqft outlet in Serangoon Road. GRT has flourished in India, boasting 38 stores across Asia including the recently launched showroom in Dubai with its exquisite jewellery and exemplary customer service. As it celebrates its 50th anniversary, GRT is embarking on a new chapter by stepping outside India into Singapore and Dubai and soon at Malaysia. This big step sees this rich-in-heritage leading Jeweller and a household name in India, tapping new territory.

It was in 1964 that founder, G. Rajendran, established GRT in Chennai. Over its 5 decades of existence, it had earned a reputation of trust and credibility through the purity of its ornaments maintained over generations. Today, GRT is headquartered in Chennai and offers not only a vast range of traditional jewellery for celebrating auspicious occasions but it has also delved into more modern, contemporary and functional designs for both men and women. The exclusive showroom in Singapore is teeming with a wide selection of beautiful jewellery collections, gemstones and fine diamond pieces at competitive prices. The price of the collections offered here are from SGD 150 to most exquisite fine jewellery.

The Managing Director, Mr. G.R. Radhakrishnan demonstrating the Live Video Shopping experience

GRT also takes great pride in its well-trained staff. It is part of the company's ongoing retail commitment to provide a world class shopping experience to its consumers. The new showroom will allow customers to browse the glittering beauties with ease in an exclusive ambiance complemented by excellent service. For those who prefer shopping from the comfort of their home, GRT Live Video Shopping is also an option where customers can view GRT jewellery collections across the globe through a live video. The GRT Live Video Shopping experience allows customers to view any jewellery collection they desire with the assistance of its attentive sales representative online. Continuously evolving as it crosses its 50th year mark, GRT has seen itself transform from a traditional Indian jeweller to a household name that meticulously crafts jewellery that is not only of high quality but current and in trend. Managing Director, G.R. Radhakrishnan shared, “The new showroom in Singapore features an eclectic selection of classic and contemporary styles, beautifully crafted in gold, diamond, platinum and silver. GRT prides itself on crafting masterpieces that reflect innovation and ensure classic designs still take centre stage. We are delighted to bring our innovative products to Singapore as it demonstrates achieving yet another milestone for the brand.”

GRT offers the rarest and finest collections from India thanks to its own manufacturing unit. Its 360 degree service deals not only with Gold and Diamonds but Platinum, Silver, Precious and Semi-Precious stones as well. The brand also has an active presence in the ecommerce platform to cater to customers the world over.

“GRT continues to maintain its solid reputation because of its product quality, exceptional value, immaculate style, outstanding service and attractive prices. The driving philosophy is that any purchaser, whatever their budget, should get everything they need under one roof, no matter what the price,” said the Managing Director.

To further celebrate the opening of the new store, customers are offered a 20% off on the making charge of Gold Jewellery and a flat 10% discount on all Diamond jewellery. The brand has announced a spectacular three-month long raffle promotion beginning with the launch of the store. During the raffle promotion, shoppers stand a chance to win 1⁄2 KG Gold bridal set, 5 winners get diamond necklaces and 100 winners get 8 grams Gold coin. The campaign runs between 3 winners will be announced on the 3rd of October.

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